In store showcase is a special event very similar to a Trunk Show event. The difference is that the designer is not sending their dresses to the store. The store is showcasing the designers the newest store sample gown collection. During this event the designer allowing the store to have special discount of their gowns. Sometimes it’s a one day event, but for particularly popular collections, it could be several days. Coming to a in store showcase event will get you even more incentives from the highlighted designer that brides typically don’t receive when regularly shopping for their gowns. Here are just a few of our favorite in store showcase perks.

✦First Looks and Exclusive Styles When attending a in store showcase event, it could mean that you can get an exclusive first look at new styles from new collections that are not in store yet. Oftentimes, gowns that are included in this event are styles that are not in stores yet letting you have a first look and pick of a never before seen gown.

✦Wedding Dress Custom Changes If you’re a bride that loves specific detailed parts of a dress- maybe the neckline, but the skirt is too full or perhaps you love the train and want to add extra length, attending a in store showcase you’ll get to see what custom changes are offered to make you wedding dress dreams come true.

✦Exclusive Bridal Store Incentives If you purchase your gown during the in store showcase event weekend exclusive discounts are offered. Some designers will even throw in a goodie bag with some fun bridal items that you wouldn’t typically get. Be sure to ask when booking your appointment if there are any special promotions that will be given during the trunk show.

✦Research We recommend searching up gowns or special detailings to have a general idea of what kind of style you want and contact an authorized retailer hosting the event to confirm the gown you are looking for will be in store. Also if you’re not sure, go in with an open mind. Sometimes the unexpected can surprise you.